LiU@ECIU

Notes

This project was carried out in collaboration with ECIU at Linköping University and aimed to develop a new communication strategy for better reaching students. I worked as project lead, responsible for planning the work, structuring the process and making sure the project moved forward. Alongside that, I also took part in the practical work with the rest of the group. The strategy was based on empirical data collected through student surveys and interviews. By analysing students’ behaviours, needs and communication habits, we identified weaknesses in the existing communication and developed concrete recommendations for how ECIU could reach its target group more effectively.